A proven strategy to lift Mammashop, NatureBaby, Lou Krudt, and HobbyKids to 4.3+ Trustpilot ratings using Shopify data filtering, verified invitation links, and negative review recovery—with a group rate that saves you $4,500 on setup.
All 4 brands are sitting at 3.8 rating or lower and trending down, despite solid order volume coming through each month. Your current Klaviyo post-purchase sequence is converting at around 0.1%, which means a lot of potential reviews are being left on the table. The rating doesn't reflect the actual customer experience you're delivering.
HobbyKids is the most urgent: Only 33 reviews total with a 2.7 rating. A single negative review significantly impacts the score. Mammashop has the volume opportunity: 6,000 orders/month but only 20 reviews/month (0.1% conversion).
| Brand | Current | Projected 90d | Sales Lift | Calculator |
|---|---|---|---|---|
| Mammashop | 3.8★ | 4.4★ | +30% | View → |
| NatureBaby | 3.6★ | 4.2★ | +30% | View → |
| Lou Krudt | 3.6★ | 4.1★ | +25% | View → |
| HobbyKids | 2.7★ | 4.0★ | +65% | View → |
9,500 orders/month across all 4 brands
25–65% increase in sales from improved ratings
All 4 brands at 4.0+ within 90 days
We start with Shopify order data to identify satisfied customers, cross-referencing with Gorgias to exclude anyone with open support issues or late deliveries. Only customers who had a positive experience receive an invite—so every campaign is set up to succeed from the first send.
Impact: Invitations go only to customers likely to leave a positive review, protecting all 4 brands from day one.
We replace static invite links with verified invitation links, which bypass the Trustpilot account creation step entirely. Customers click once and land directly on the review form. Verified links typically double the conversion rate compared to static links.
Benefit: Dramatically higher review completion rate from the same customer base across all 4 brands.
After the support team resolves a customer issue, we automatically follow up and ask the customer to update or remove their review. This turns resolved complaints into potential rating improvements rather than leaving them as permanent damage.
Result: Existing negative reviews become recoverable, not just diluted over time. Critical for HobbyKids with its low review count.
After the sprint, ongoing management keeps the cadence consistent across all 4 brands. We monitor performance, optimize send times, and ensure the rating gains are sustained long-term.
Bonus: Continuous optimization plus potential savings on your existing Trustpilot subscription.
Combined Trustscore Target
4.3+★ (6–12 months)
Based on current ratings and order volumes across all 4 brands.
Verified links double review completion vs. static invite links
Fresh positive reviews push older negatives off the first page
All 4 brands at 4.0+ in 90 days, 4.3+ in 6–12 months
For all 4 brands
💰 You Save:
$4,500 on setup + $800–1,600/month
vs. $1,500/brand × 4 + $300–500/brand × 4
✓ Guarantee: 4.3+ monthly average rating from our campaigns within 90 days, or we work for free until we do
⏰ Available if we get started within next 7 days
If purchased separately
Total Cost for 4 Brands:
$6,000 setup + $1,200–2,000/month